The Association of Measurement and Evaluation of Communications (AMEC) announced the shortlist for their annual International Communications Effectiveness Awards to be held in Bangkok in May, and we’re excited to announce that Mediaverse is a finalist in four out of the five categories we entered.
The media analysis team is shortlisted in the:
• Best measurement of a public sector campaign for their work on NBN Co
• Most impactful client recommendations arising from a measurement study, again for NBN Co
• Plain English award for simplicity in campaign effectiveness measurement and reporting for Citi
In addition, Senior Account Manager Sally Chadwick is a finalist in one of the two special awards of the night, Young Professional of the Year.
Mediaverse has a proud tradition in the global AMEC awards, having picked up 15 awards in four years, including five Golds.
Insights and Analysis Manager Reuben Aitchison said:
“To be shortlisted from among hundreds of entries is itself no mean feat and is international recognition of the quality of the work we do for our clients and the calibre of our team.
“The awards night, which is the gala event at the global communications measurement summit, is not just a chance for people in the measurement industry to pat each other on the back; it is an opportunity to learn new ideas and approaches, to understand how organisations are responding to the immense challenges technology and the changing communications landscape present to both our clients and to us as partners.
“The theme of this year’s AMEC Global Summit is “The Age of Disruptive Communication”. We live in an age of blurred lines between marketing and corporate affairs, social and traditional media, news and click-bait. It is an age of “alt-facts”, dwindling trust in institutions and world leaders who talk directly to their constituents from the back nine in 140 characters or less.
“Making sense of the noise, extracting meaningful insights and intelligence from what is being said – and not said – in an era when everything is available (and often expected) on demand, when issues can flare up so quickly, is becoming more and more difficult. But it is these challenges, and the things we learn at events like the AMEC Global Summit, that drive us as a team to keep improving, keep growing and keep delivering for our clients.
“It’s going to be an exciting few days in Bangkok and I am quietly confident we will return with our minds buzzing and our luggage a little heavier with a trophy or two.”