Mediaverse Insights and Analysis Manager Sally Chadwick looks back at 2018 media analysis trends, and what she thinks we can expect in 2019. What were the top 3 media analysis trends & requests in 2018? Clients are increasingly asking for “Snapshot Reports” that provide media insights in a short and shareable format. Increased focus… Read more »
Keeping track of all the trends and changes to social media platforms is an exhausting task, but necessary when the accuracy of Mediaverse analysis depends on it. When we heard about a trend where social media users deliberately avoid using keywords or names in their conversations, we decided to find out more about it so… Read more »
Good news/bad news – how two ‘Royal’ events played out on social media By Jacquie Hanna and Sophie O’Shea Among this year’s top news stories debated, discussed and shared on social media, the Duke and Duchess of Sussex’s tour of Australia and the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry have… Read more »
GetUp the left-wing lobby group and self-styled enfant terrible of Australian politics is going gangbusters, with more than a million volunteers and donations of over $10 million in the last year. Its organised, young, digital-savvy volunteer base has been at the heart of their success, running successful campaigns using social media, EDMs, phone calls, online… Read more »