Why do you do it? That’s generally the first question I ask when people start talking about their media analysis. Are they wanting to understand how an issue is playing out? Looking for insights into how to influence an industry issue or debate? Seeking to drive better behaviours and operational improvement in their team?… Read more »
by Erika Mudie, Mediaverse Media analysis and evaluation is an emerging field and one that some PR practitioners have been reluctant to enter into. While there’s no single ‘right’ way to conduct media analysis we take you through some common mistakes you should avoid when you decide to start evaluating your media coverage. Mistake… Read more »
By Sally Chadwick, Mediaverse Social media continues to be both a source of delight and frustration for communicators. While it provides an invaluable means of communicating directly with target audiences we often struggle to measure the success of social media strategies and prove their value. Social media presents two main obstacles to measurement. First, it’s not… Read more »
By Karen Crawford The recent acquisition of UK-based communications giant Gorkana by rival Cision saw media intelligence make global headlines. The acquisition, rumoured to be worth some AUD$370 million, was too large to for most of the mainstream papers to ignore. However, many struggled to pin down exactly what Gorkana does. The company was variously… Read more »
By Erika Mudie It’s been four years since the creation of the Barcelona Principles, a set of measurement guidelines designed by the International Association for Measurement and Evaluation of Communication (AMEC) and its partners specifically for the PR industry. However, the intervening years have seen little change in the prevalence of evaluation activities among PR… Read more »
Mediaverse were once again proud sponsors of the Corporate Affairs Summit in 2014. We spend a lot of time in the media evaluation ‘bubble’ and while we love it dearly, it’s always good to get out of that space and share ideas with some of the leading experts in the corporate affairs and communications field…. Read more »
A suggestion from Mediaverse CEO Karen Crawford to AMEC CEO Barry Leggetter has developed into one of the key workshops to support the AMEC International Summit on Measurement “Upping the Game” theme. Karen felt we needed to better understand what clients really mean when they talk about “keeping it simple”. The suggestion has led to the development… Read more »