There is no denying the coronavirus outbreak and the subsequent restrictions placed on travel have left markets across the globe reeling. However a groundswell of media attention has arguably exacerbated issues, particularly for those industries on the front-line. We took a look at the impact on three key sectors and the difficulties organisations face in… Read more »
Podcasts are booming! The growth and popularity of the medium has seen it well and truly enter the mainstream. Just last month, the ABC hosted its fourth annual OzPod conference in Melbourne, unveiling survey results which found that more than 30% of Australians are listening to podcasts each month. Those who tune in listen to… Read more »
For the past three weeks, the Australian media has been dominated by reporting on the Australian bushfire crisis. Those of us fortunate enough to not be immediately affected have still felt horror as the fires have raged across the country. The public’s initial reaction to the crisis was united in its support and praise for… Read more »
Ask anyone on the streets of Melbourne what event they associate most with spring and you can be fairly sure they’re going to say the racing carnival. From fashion brands to betting agencies, everywhere you look you’ll be enticed to partake in the glitz and glamour of the “race that stops the nation”. Yet the… Read more »
Trust plays an integral role in our lives from simple tasks through to big life decisions. Who, or what we trust, informs our decision making. The media industry also trades on trust and as digital technologies continue to cause upheaval in the Australian media landscape, Roy Morgan’s timely 2019 State of the Nation Media research… Read more »
No matter where you turn at the moment it’s impossible to avoid the latest craze that is supermarket collectables. The country’s biggest supermarkets have been battling it out in a war of who can dispense the biggest supply of the littlest things. On one side of the ring there’s the seasoned pro Coles, with the… Read more »
July has seen a flurry of major sporting competitions flood our TV screens around the clock. Six major sporting events have been running throughout the month – Wimbledon, the men’s Cricket World Cup, women’s Ashes series, Netball World Cup, Tour de France and Australia’s very own State of Origin. For the sports fanatics among us,… Read more »
Mediaverse has been named Best Mid-Sized Communications, Research and Measurement Team of the Year at the 2019 International AMEC Awards. The International Association of Measurement and Evaluation of Communication (AMEC) holds an annual awards ceremony to recognise excellence across research, measurement and analytics. We were shortlisted in two categories for this year’s award ceremony, held… Read more »
In the modern age of politics, fast news, click-bait and sound bites, slogans in political campaigns have become more important than ever. In just a matter of words they can capture the mood of a country, sum up a party’s ethos and entrench the brand of a political leader. Even those of us across the… Read more »
The 2019 federal election campaign is in full swing with mainstream media dominated by all the various twists and turns. While politicians are somewhat able to shape the narrative on these outlets, the conversation on social media presents a different story. So, aside from spruiking the Democracy Sausage through the unofficial hashtag #AusVotes19, what’s happening… Read more »