July has seen a flurry of major sporting competitions flood our TV screens around the clock. Six major sporting events have been running throughout the month – Wimbledon, the men’s Cricket World Cup, women’s Ashes series, Netball World Cup, Tour de France and Australia’s very own State of Origin. For the sports fanatics among us,… Read more »
Mediaverse has been named Best Mid-Sized Communications, Research and Measurement Team of the Year at the 2019 International AMEC Awards. The International Association of Measurement and Evaluation of Communication (AMEC) holds an annual awards ceremony to recognise excellence across research, measurement and analytics. We were shortlisted in two categories for this year’s award ceremony, held… Read more »
The 2019 federal election campaign is in full swing with mainstream media dominated by all the various twists and turns. While politicians are somewhat able to shape the narrative on these outlets, the conversation on social media presents a different story. So, aside from spruiking the Democracy Sausage through the unofficial hashtag #AusVotes19, what’s happening… Read more »
Mediaverse is excited to announce that we have been shortlisted for two global communications measurement awards in the 2019 AMEC Awards. The AMEC Awards are organised by the International Association for Measurement and Evaluation of Communication (AMEC) and sees entries from communications and measurement agencies from across the world. Entries are judged by a panel of prominent… Read more »
A comparison of Waleed Aly’s interviews with Scott Morrison and Jacinda Ardern in the wake of the Christchurch terror attack. The recent terror attack in Christchurch has created fevered political discussions around the role of our leaders. One of Australia’s most prominent commentators Waleed Aly provided the Prime Ministers of Australia and New Zealand an… Read more »
As part of International Women’s Day 2019, the Mediaverse team had the privilege of listening to Janet Menzies, Chair of Male Champions of Change. Janet spoke about the progress we have made in improving gender equality, highlighting how far we’ve come from the days women weren’t allowed to have mortgages, their own bank accounts, or… Read more »
Mediaverse Insights and Analysis Manager Sally Chadwick looks back at 2018 media analysis trends, and what she thinks we can expect in 2019. What were the top 3 media analysis trends & requests in 2018? Clients are increasingly asking for “Snapshot Reports” that provide media insights in a short and shareable format. Increased focus… Read more »
Keeping track of all the trends and changes to social media platforms is an exhausting task, but necessary when the accuracy of Mediaverse analysis depends on it. When we heard about a trend where social media users deliberately avoid using keywords or names in their conversations, we decided to find out more about it so… Read more »
Good news/bad news – how two ‘Royal’ events played out on social media By Jacquie Hanna and Sophie O’Shea Among this year’s top news stories debated, discussed and shared on social media, the Duke and Duchess of Sussex’s tour of Australia and the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry have… Read more »
GetUp the left-wing lobby group and self-styled enfant terrible of Australian politics is going gangbusters, with more than a million volunteers and donations of over $10 million in the last year. Its organised, young, digital-savvy volunteer base has been at the heart of their success, running successful campaigns using social media, EDMs, phone calls, online… Read more »