Upping the game – what clients want
A suggestion from Mediaverse CEO Karen Crawford to AMEC CEO Barry Leggetter has developed into one of the key workshops to support the AMEC International Summit on Measurement “Upping the Game” theme.
Karen felt we needed to better understand what clients really mean when they talk about “keeping it simple”. The suggestion has led to the development of a workshop for the Amsterdam Summit – “What the client wants – and how to deliver it”, which will be led by Christina Liao, SVP and Senior Partner, Global Director, Research & Analytics, FleishmanHillard.
Christina will be supported by Karen and three clients, Cindy Penders, Manager of External Communications, ING Nederland, Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic, and Rod Strother, Director of Lenovo Center of Social and Digital Excellence.
The three-day summit brings together professionals from around the world to discuss best practice and trends in communications measurement and evaluation. The 2014 AMEC Summit runs from 11-12 June in Amsterdam.
Find out more about the AMEC Summit here.
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